28 Top Experts Revealed Their Secret Best SEO Tools (Bonus: 22 Free SEO Tools)
28 Top Experts Revealed Their Secret Best SEO Tools (Bonus: 22 Free SEO Tools)
- August 8, 2019
- Posted by: Michael Akinlabi
To succeed in SEO, you need to work faster and smarter. And to do that, you need the right tools.
There lots of abundance of SEO tools in the market today. You may have come across some of them. The truth is that most SEO tools suck.
Before you waste your hard-earned cash buying another mediocre tool, you should know what experts use.
I decided to reach out to tens of respected SEO experts and ask them the tools they use to deliver great results for their clients and businesses.
Below are the best SEO tools recommended by experts. I list them according to the number of votes they received from successful SEOs.
1. SEMRUSH (Best SEO Tool & Keyword Research Software)
The name “SEMrush” may look funny to you. But it’s a powerful SEO tool.
SEMrush allows you to spy on your competitors’ organic search rankings in ways you can’t do with other SEO tools.
You’ll know the best keywords your competitors are ranking for, and how much traffic they get from them. With SEMrush, you’ll be able to discover both old and new competitors.
Content is king, and keywords are queen. Yes, you need content to rank in search engines. But without keywords, you don’t have a solid SEO strategy.
SEMrush help you find the right keywords on scale. All you have to do is type the domain name of a competitor on SEMrush, and this powerful SEO software will return their best keywords.
Here’s a list of a few things you can do with SEMrush:
- See your competitors’ best keywords
- Analyze competitor’s ad budgets and keywords
- Conduct a deep link analysis
- Find the right keywords for SEO and PPC campaigns
- Get long-tail keywords
- Monitor your competitors’ marketing activities and strategies
- Find keywords with less competition
- Track your ranking position for any keyword
- Check your site’s health
- And lots more!
2. Ahrefs (Best SEO Software & Backlink Checker)
Ahrefs started as a backlink analysis tool. Today, it has grown big and added many SEO features.
You can use Ahrefs to do keyword research and competition analysis just as you would inside any top SEO tools online.
Ahrefs used to have the biggest link index before. Today, they share that with SEMrush. Ahrefs and SEMrush link index sizes and freshness are almost on the same level.
Ahrefs’ Site Explorer is one of their best features. Input your competitors’ URL address, and you’ll see the keywords they are ranking for, their positions for those keywords, and an estimated number of visits they get from each per month.
Ahrefs’ Keyword Explorer is one of the best keywords finders, and most SEO experts can’t do without it. Their database contains over 7 billion keywords with relevant suggestions for every keyword.
Keyword Explorer gives you advanced metrics like keyword difficulty, annual search volume, trends, percentage of paid and organic clicks, and more.
The feature analyzes keywords and traffic from any country. Keyword Explorer gives you data for 172 countries. It lets you analyze large amounts of clickstream data for not only Google but also other search engines like YouTube, Amazon, Bing, and Baidu. Therefore, Ahref is one of the best SEO analysis tool you can use.
The only reason why SEO experts tend to rate SEMrush above Ahrefs is because SEMrush provides more unique data for Google Ads.
But if your focus is just SEO and nothing else, you wouldn’t regret using Ahrefs at all.
Here are some of the things you can do with Ahrefs:
- Analyze your competitors’ search traffic
- Discover new keywords with advanced metrics
- Find new link building opportunities
- Discover the best performing content for your site and competitors
- Track both desktop and mobile keyword rankings for any keyword from any location
- Monitor your new for new niche opportunities
- And more.
3. Yoast SEO (Best WordPress SEO Plugin)
Yoast SEO is a WordPress plugin. As you may already know, WordPress is the most popular content management system (CMS) in the world.
Yoast SEO is one of the most popular plugins for WordPress. Currently, Yoast has been installed over 5 million times on WordPress.
For most WordPress users who want to ensure that their site is optimized for SEO, the first step is installing the Yoast SEO plugin. I’ve seen sites of various sizes from different industries using Yoast.
Bakeries, restaurants, news outlets, startups, marketing agencies, and lots of others all use Yoast on their WordPress site.
Before I proceed, I should make clear that Yoast SEO is different from tools like SEMrush and Ahrefs. It doesn’t find keywords and analyze the competition like those tools do.
However, that doesn’t mean it’s not important. In fact, if it isn’t important, most WordPress sites would have no need to install it.
Yoast SEO is an important tool you should take advantage of because it ensures that your site’s SEO configurations are perfect.
This is the tool that takes care of the on-page SEO part. Other tools on this page take care of the off-page SEO part. Both on-page and off-page SEO are important to the success of your SEO campaign.
Yoast SEO configuration wizard is easy for anyone to understand. Even an 11-year old would be able to use the tool.
Yoast SEO is one of those SEO tools I can’t do without every time I set up a WordPress site.
The benefit of this incredible SEO plugin doesn’t end there.
I also use Yoast SEO to write SEO-friendly meta title and description for every blog post I publish. The tool ensures that my title and description contain my target keyword, and they are within the maximum number of characters that search engines display.
The below image shows how the tool helps analyzed a recent blog post.
While other online SEO tools help you find the right keywords in your content, Yoast SEO plugin is makes sure those keywords are in vital sections of the content.
If you use WordPress to build your site, always install Yoast SEO. Make sure it’s the first plugin you install after setting up your site.
Here are the things you can do with Yoast SEO WordPress Plugin:
- It ensures that your site is indexed by search engines
- It collects information Google can use to create a Knowledge Graph
- It gives you options to choose content types you don’t want to appear on search engines
- It helps you prevent duplicate content on your site from showing on search engines
- It helps you verify your site for Google search console
- It also helps you connect your social media profiles to your site
- And a lot more.
4. Moz (Popular Keyword Explorer & Top SEO Tool)
There are two Moz products:
- Moz Pro
- Moz Local
Both are popular SEO tools.
Moz Pro is a toolset that offers keyword research, link building, site audits, and on-page SEO optimization insights.
Moz Local is an SEO-integrated business listings tool. The tool lets you create business directories with consistent information.
If you want to gain higher rankings, increase your organic traffic, and measure the results of your SEO campaigns, Moz Pro is one of the best SEO tools for you.
You can use Moz Pro to conduct keyword research. Finding the SEO keywords your ideal customers are typing into search engines is vital. Moz Pro has one of the best keyword research tool available today.
Their keyword research feature tells you the difficulty score of any keyword. You’ll also get the search volume the keyword receives per month and the percentage of the traffic that goes to organic results.
Another key metric you’ll get from Moz Pro’s keyword research tool is the “priority score.” A keyword with a higher “priority score” represents a sweet spot of higher search volume and lower difficulty.
Moz Pro lets you track your ranking positions on search engines. In fact, with Moz Pro, you can also track your competitors’ ranking positions for specific keywords.
You can see where your site ranks for a keyword on both local and national searches.
For example, let’s say that you want to track a solar company that’s based in Texas, you can do that very easily with Moz Pro. Track the position the company ranks on both searches made in Texas and other states in the United States.
Crawling and auditing your site with Moz Pro is also easy. After crawling and auditing your site for you, the tool will return any common technical SEO error it finds. Moz Pro will also tell you how to fix those errors.
Now, let’s talk about Moz Local.
Moz Local is one of the best Google SEO tools for businesses with multiple stores or office locations. It’s also a cool tool for marketing agencies that help clients manage their local citations and directories.
Instead of manually entering your business address for each location on each directory, Moz Local will automate the process for you.
You give Moz Local your addresses, and it’ll send them out to each business directory on their list.
Consumers lose trust in a brand if its listings contain inaccurate information. And also, search engines won’t know your correct location if your details are inconsistent.
Digital marketing agencies that have clients with multiple locations can’t do without this tool. It’s one of the best SEO software for managing locations for clients.
Here are the things you can do with Moz Pro:
- Get keywords your target audience use
- Get accurate keyword volume and difficulty metrics
- Track your site’s rankings in organic search
- Crawl and audit your sites with ease
- Find link building opportunities
And here are the things you can do with Moz Local:
- Automatically submit your location addresses to business directories
- Manage your location data from one dashboard
- Manage reviews to protect your business’ reputation
- Delete any duplicate listing from your Moz Local dashboard
5. Screaming Frog (SEO Audit Tool & Website Crawler)
Screaming Frog is a website crawler that’s commonly used for technical SEO. If you’re looking for a reliable online SEO tool purely made for technical SEO, choose Screaming Frog.
This tool is available for download on Windows, Mac, and Ubuntu users. Some SEO agencies like to work mainly on Linux operating systems.
Screaming Frog does one thing and does it very well. It’s a powerful and flexible site crawler that can quickly analyze your website and report issues to you in real-time.
Broken links could hurt how prospects perceive your site. If your site has tons of broken links, visitors are unlikely to make any purchase.
Manually locating broken links is difficult. It’s impossible if you have tens of thousands of pages on your site. And most website crawlers on the market today put limits to how much you can do with them.
Some website crawlers only allow you to crawl and audit a few hundred pages. Screaming Frog lets you crawl 500 URLs on its free plan and unlimited URLs on its paid plan.
Within a short period of time, you can crawl thousands of pages, and the tool will report all 404 errors it finds on your site.
You can also review the URLs that are blocked by your robots.txt. Sometimes, you may be blocking important pages. There’s no easier way to find these blocked pages faster than using Screaming Frog.
The tool integrates nicely with Google Analytics. You can easily connect to the Google Analytics API and your site’s user data such as bounce rate and conversions.
This tool may not be ideal for SEO newbies. If you’re a beginner, you may want to start with a less complex tool like Moz.
Here are the things you can do with Screaming Frog:
- Find broken links
- Analyze the page title and meta data
- Generate XML sitemaps
- Review meta robots and directives
- Discover duplicate pages
- Audit hreflang attributes
6. Majestic (Online SEO Software & BackLink Analyser)
Majestic used to be in the top three of the best online SEO softwares. Although the tool still remains one of the most powerful SEO tools available, they’d stopped adding new features. That’s why tools like Ahrefs and Moz had surpassed them.
If you want to analyze backlink opportunities and get detailed metrics, Majestic is one of the best SEO tools for that.
Metrics such as Trust Flow, Link Profile, and Citation Flow are the best. Majestic nailed those metrics. A site with a high Trust Flow and is in your industry is surely where you should get a link from.
The Trust Flow and Citation Flow metrics are still very popular today.
If your focus is mainly on getting backlinks, you may want to consider using Majestic to analyse those domains.
Majestic also has a huge link index which is being constantly updated. For example, the last update was made 1 hour 20 minutes ago.
I tend to trust link data from Majestic more because they focus on perfecting their backlink metrics rather than creating new features SEO experts may be interested in.
If you’re looking for a reliable online SEO tool that will crawl and audit your site, I want you to know that Majestic is the tool for that.
This SEO software strongly rivals the backlink features of Ahrefs and SEMrush.
Here are the things you can do with Majestic:
- Identify the strength of the site you want to get links from
- Get deep insight into the strength of any page
- See all your backlinks in one report
- Track “new” and “lost” backlinks
7. Spyfu (Competitor Keyword Research & Free SEO Tool)
Spyfu is one of the most popular free SEO tools for spying on competitors in Google Ads. That’s what made Spyfu popular.
Marketing agencies and businesses that spend a lot of money on Google Ads want to know the best ads that are generating results for their competitors. And Spyfu SEO tools software helps with achieving that.
Recently, Spyfu has also been re-positioning itself as an online SEO tool for spying on competitors in organic search.
Lots of SEO experts and marketers who are already comfortable with the tool are taking advantage of this too. So that has made Spyfu more popular to SEOs.
If you spend most of your marketing budget on Google Ads and want some SEO traffic, then this tool may be the perfect option for you.
But if you expect to drive most of your traffic from organic search and only a small percentage comes from PPC, then I recommend you use SEMrush.
If you’re an SEO expert who rarely does Google Ads, then it makes no sense using Spyfu.
It’s very easy to use this tool. Just enter your competitor’s URL into the box on the home page.
Currently, their backlink index isn’t as big as SEMrush, Ahrefs, or Majestic. But you’ll get some key details you can use to improve your SEO campaign and get better results.
Their user experience leaves much to be desired.
But if you don’t mind, Spyfu can provide you with the necessary data you need to compete well in search engines (both paid and organic).
Here are the things you can do with Spyfu:
- Monitor both your paid and SEO rankings on Google, Bing, and Yahoo
- Download your competitors PPC keywords
- Track your competitors on organic search
- Check your competitors’ backlink profiles
8. Seobility (Google SEO Tool & Site Auditor)
Seobility prides itself in being the all-in-one SEO software.
The free version of the tool is a great place to start. It gives you the ability to do a lot of things for free.
Why is it one of the best SEO tools for small business?
With Seobility, you can conduct an audit on your site, track ranking positions for different search engines, and monitor the backlinks of your competitors.
Seobility is a decent tool you can start with if you’re an SEO beginner who can’t afford to buy expensive tools just yet. As you continue using the tool, you may like it so much that you won’t consider trying any new tool again.
The tool has a much better user experience than Spyfu. Although, I must remind you that Spyfu is more than an SEO tool.
Seobility will search for duplicate content and other errors on your site. Thus, it is a Google Friendly SEO Tool.
They also have a monitoring service that allows them to send you an email if a problem arises from your site’s server.
The tool monitors all your ranking positions for keywords on searches made on mobile and desktop.
Here are the things you can do with Seobility:
- Crawl your site to look for errors
- Track ranking positions for your target keywords
- Monitor your backlinks
- Get all your competitors backlinks
9. Serpstat( All In One SEO & Growth Hacking Tool )
Serpstat is one of the best and popular SEO tools that get the job done. SEO specialists employed by renown companies like Shopify, Lenovo, and L’Oréal use Serpstat.
The tool is an all-in-one SEO platform for professionals.
You can track your ranking positions by grouping keywords by tags. Serpstat tells you where your clicks are coming from and the region.
Its backlink analysis is superb. The only problem is that is link index is still very young. Serpstat started collecting link data 2 years ago. It may not be able to compete with established link analysis tools like SEMrush, Ahrefs, Moz, and Majestic. Those tools have been collecting links for a long period of time.
I’m a big fan of the keyword research feature of Serpstat. The tool gives you “competition strength” for each keyword. A keyword with competition strength over 50 is considered a competitive keyword. And those below are less competitive.
With Serpstat, you can do a full site audit. Serpstat gives you an option to conduct regular audits on your site. You receive a message in your email when the tool finds an error on your site.
Serpstat also lets you analyze the competition. It tells you the niche leaders who are dominating the main keywords in your industry. By looking at the Serpstat report, you can quickly decide which competitors you want to go after in SERPs.
The tool keeps you in the loop by presenting the progress of your competitors in a fashionable way that gives you clear ideas of what’s working for them.
Here are the things you can do with Serpstat:
- Track your ranking positions
- Get complete backlink data (2 years data available)
- Keep track of your competitors’ backlink strategies
- Conduct in-depth keyword research with related keyword suggestions
- Never miss technical SEO errors of your site
SEMrush: Why It Is the Number One SEO Solution?
Choosing SEMrush as the number one SEO tool on this page was easy. If you’ve not used the tool before, you may be completely surprised by that decision. Don’t be!
SEMrush is worth every penny you pay to use it per month. There are three main plans to choose from.
I use the business plan, which costs about $400 per month. The plan allows you to do more than you would get from a similar plan on Ahrefs.
If you’re a freelance consultant, you may want to choose the Guru plan, which costs about $200 per month.
SEMrush allows you to spy on your competitors both in paid and organic search. You can track your ranking positions and conduct a technical SEO audit.
Their database is matured and old. SEMrush has been collecting data for years. So, if you’re looking for the best SEO tool you can trust, you won’t regret buying SEMrush.
Who are the experts that recommend SEMrush?
Alex Chris is the founder of Reliable Soft, a digital marketing agency based in Cyprus. Alex has more than 18 years of practical experience in web development, SEO, and Internet Marketing.
“I am using SEMRush for many years and I have sticked to it because it works. I have used other tools in the past and none of them gives you the features of SEMRUSH at this price.” – Alex Chris
Robbie Richards is a self-taught SEO specialist who now works as a full-stack digital strategist for a fast-growing tech company. He plans, builds, executes and measures digital campaigns for companies across many industries.
“Semrush is my go-to tool for keyword research, PPC analysis and competitor research. I use it every day to find keyword opportunities, analyze PPC campaigns, brainstorm content ideas, and perform in-depth competitor research.” – Robbie Richards
Ana Hoffman is the founder of Traffic Generation Café, a blog where she writes about various ways to generate traffic online.
“I don’t cry about the loss of Google Analytics data any longer. As a matter of fact, SEMRush provides me with all the intelligence I need to take over Google.” – Ana Hoffman
Sean Ogle quit his job as a financial analyst to become a freelance SEO. Today, he teaches others how to do the same and become financially free.
“Overall I’ve been incredibly happy as a customer of SEMrush. I use the service nearly every day and it plays a vital role in my content planning, writing, research, and marketing workflows. If you’ve been looking for a suite of search engine marketing tools, that is extremely robust but won’t totally break the bank – then I truly think SEMrush is the best solution on the market.” Sean Ogle
Matthew Capala the founder and managing director at Alphametic. Matthew is a digital marketing strategist, speaker, and author. As a practitioner above all, he has spent the last 14 years delivering results to some of the most iconic brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, social, and digital ads.
“SEMrush offers a lot of free features every SEO should appreciate. I use SEMrush to analyze the competitive landscape on search terms I am looking to target in my SEO strategy. I also use SEMrush to track keyword ranking performance of my clients’ websites and those of their competitors.” – Matthew Capala
Trevor Stewart is the CEO and founder of Let’s Get Optimized, Canada’s #1 Search Marketing Agency. Trevor has been in the SEO marketing space for two decades, as a marketing manager and director, a stakeholder in Google’s Partner Program, and his own small businesses. He has seen the Internet develop drastically and how that same development has impacted small and medium-sized businesses (SMB).
“SEMrush is a great tool for both operations and sales. We have issues on traffic volumes forecast and lags in updated data but as a sales tool, it allows our prospects to see data that they themselves can confirm. For this reason, our sales staff use it in ALL pitch decks. They offer decent reporting, and as per “their” data, the pivoting options are endless. Also, SEMrush has traffic volume in different counties…” – Trevor Stewart
Adam Connell started Blogging Wizard in 2012, as a platform to share what he was learning in his new role at a marketing agency. Since then it’s grown into a go-to resource for both beginner and intermediate bloggers. Connell used his SEO knowledge to build a successful blog that now receives hundreds of thousands visits per month.
“SEM is right now my top-level SEO dashboard. I use it mostly for rank tracking, site auditing, and competitor research.” – Adam Connell
Andy Crestodina is a co-founder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. Andy is the has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
“Andy Crestodina highly recommends SEMrush to his team at Orbit Media. The agency has won many awards over the past years both in the state of Chicago and throughout the world. SEMrush is the all-in-one toolkit that provides everything a web development and marketing agency needs. And that’s why Andy vouches for it.”
Ahrefs: Why Marketing Pros Trust It?
Almost everyone in digital marketing knows Ahrefs. It’s inarguably the most popular SEO tool in the market today.
Ahrefs is used by renowned companies like Facebook, Uber, LinkedIn, Shopify, Adobe, and Netflix.
If these top brands are using, why shouldn’t you trust it?
Yes, everyone knows Ahrefs. But I still decided to choose SEMrush ahead of it because it gives you more for less. While Ahrefs may look a bit more expensive, it’s no doubt the best tool with a ton of features.
Almost all link building experts I know use Ahrefs.
Ahrefs link index is big, and it gets regular updates. Currently, Ahrefs has 8.1 billion keywords from 171 countries in its database.
Ahrefs has great pricing plans. The standard pricing plan is my favorite and the most popular by users because it gives you enough access to do most things as a single user.
Ahrefs should be able to serve all your SEO needs.
Who are the experts recommending this tool?
Matthew Woodward is an SEO specialist with decades of experience. Through his personal blog, he has taught thousands of people to increase their organic search traffic.
“Ahrefs is an incredible tool. Not just for link-building, but for (almost) everything else, too. Seriously, if I was limited to using only one SEO tool forever, Ahrefs would probably be my #1 choice.” – Matthew Woodward
Sean Si is the author and editor-in-chief of SEO Hacker. The SEO Hacker Blog is all about providing the world with the latest information in the SEO industry.
“I have used different tools in my career as an SEO professional, and some of the tools I’ve tried are just confusing. Meanwhile, for Ahrefs, everything you need to see is right there in front of you.” – Sean Si
Shane Barker is an accomplished digital marketing consultant. As a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs, and others, he continues to grow and share his knowledge.
“The keyword research tool provides keyword density scores and other advanced metrics to help you target the right keywords. This tool also provides a rank tracking option that helps you track your rank on your target keywords. You can get weekly or monthly ranking reports as per your requirements.” – Shane Barker
Brian Dean, an internationally recognized SEO expert, is the founder of Backlinko. Backlinko is one of the most popular marketing blogs online.
“Ahrefs also has a handful of “mini features” that I use all the time… features that few other tools have. For example, I tend to rely on Ahrefs for broken link building. That’s because I can EASILY find broken external and internal links in Ahrefs. In fact, this simple feature has saved me dozens of hours.” – Brian Dean
Neil Patel is the co-founder of Neil Patel Digital, a digital marketing agency. Neil is a digital marketing influencer with over a million followers across various social media platforms.
“An absolute favorite among online marketing professionals, Ahrefs gives you all of the tools that you need to track your backlinks and keywords. Furthermore, you can get an inside look at what your competition is doing. There’s a lot to like about Ahrefs, but I personally enjoy the quality of the data this backlink checker provides” Neil Patel
Paul Teitelman is one of the best Canadian SEO guys who has been in the industry for over 10 years with and worked on 1,000+ projects. Paul highly recommends Ahrefs.
“Paul is an acclaimed SEO expert and link building freelancer with over 10 years of experience helping hundreds of companies rank for competitive keywords on the major search engines. ”
Peep Laja is the founder and CEO of ConversionXL, a conversion optimization agency and institute. Peep has grown ConversionXL from nothing to being one of the biggest CRO agencies today in the World. Ahrefs is one of those key tools he used along the way to build his company, and he recommends it.
“Peep finds Ahrefs a top-notch SEO software. Peep is a pioneer in conversion science and helps businesses worldwide to improve their conversion rates. He has over 20 years of solid experience, and his efforts have achieved success for thousands of business worldwide”
Tom Zsomborgi is the co-founder of Kinsta, a managed WordPress hosting company based in the United States, the United Kingdom, and Europe. Tom is heavily involved with content marketing and PPC campaigns at Kinsta. Tom and his team at Kinsta were able to grow the company to making 7-figure revenue today within five years.
“Tom controls most aspects of Kinsta’s digital marketing campaigns. As a co-founder of a managed WordPress hosting provider, it’s not a surprise that he knows the importance of ranking in top positions for keywords related to WordPress hosting. Lots of affiliate marketers and others are fighting for this keyword, and they need many backlinks. Ahrefs lets smart marketers see the kind of links their competitors are getting. It also helps them track their search engine ranking positions effectively and efficiently.”
“Ahrefs has been our reference to check how our content is performing. We use it to set a benchmark and track our progress. We can track keyword rankings, any content alerts, and any links that we are trying to disavow. The most helpful feature is keywords tracking and site explorer. We have seen a massive increase in our search engine optimization rankings and organic search.”
Yoast SEO: Number One Choice for WordPress Players
Yoast SEO is one of the most popular plugins for WordPress. If you’re using WordPress, there’s a high chance that you’ve installed Yoast SEO. The plugin takes care of your site SEO configuration for you.
Yoast SEO makes WordPress SEO-friendly out of the box.
As long as WordPress continues to be the number content management system in the world, Yoast SEO will continue to dominate the SEO world.
There’s no reason why you shouldn’t install Yoast on your site if you’re using WordPress. When you have the plugin installed, you can easily hide or show a particular content type to search engines.
Here are what experts are saying about Yoast SEO:
Brian Jackson is the Chief Marketing Officer at Kinsta, a premium WordPress hosting provider. He has a huge passion for WordPress, has been using it for over a decade
“Every WordPress site needs an SEO plugin. And when it comes to SEO plugins, Yoast SEO is by far one of the most popular options… Most of Yoast SEO’s options are “set it and forget.” Once you get everything configured, the only area that you’ll use on an everyday basis is the Yoast SEO meta box.” – Brian Jackson
Nate Shivar started as a freelance SEO back in 2010. Today, he works as a digital marketing consultant. He’s certified Google Analytics and Google Ads. And also certified by Distilled in SEO. Nate is a huge fan of WordPress – and solid open web platforms in general.
“Anyone who starts a WordPress website and starts looking for useful plugins will come across the WordPress SEO by Yoast plugin. And for good reason – it’s the most comprehensive, well-thought out SEO plugin for WordPress out on the market. It can do basically anything a professional SEO Specialist could wish for (and more).” – Nate Shivar
Syed Balkhi is the founder of WPBeginner, which is considered the largest WordPress resource in the world. The site receives millions of unique visitors per month, thanks to the SEO knowledge of Syed.
“It is one of the most downloaded WordPress plugins of all times. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs. It allows you to add SEO title, meta description, and meta keywords to each post and page of your site.” – Syed Balkhi
Jason Cohen is founder and CTO at WP Engine where he develops and refines the company’s technology and product roadmap. WP Engine provides managed WordPress hosting for businesses around the world. He writes about startups, marketing, and geekery on his ASmartBear blog.
“WP Engine is one of the biggest names in the managed WordPress hosting industry. Jason knows WordPress inside out. His deep knowledge of it quickly made WP Engine became a successful company within a short time. Yoast is one of the most popular plugins WordPress users install. Both big, small, and medium-sized users can’t do without the tool. And Jason strongly recommends every WordPress user to ensure that they have it installed too. Yoast SEO plugin is essential for SEO.”
Amy Porterfield is a digital marketing trainer. She helps entrepreneurs to build an engaged email list, digital courses, and profitable webinars for their businesses. Amy went from being an “overworked” girl in the digital world to becoming a coach and experienced strategist that helps others avoid being overworked with nothing to show for it.
“Amy Porterfield is a highly-respected internet marketing strategist. She guides entrepreneurs on the right way to go when setting up their websites and formulating their marketing plans. She helps marketers grow their email lists. She helps others build and market their digital courses. And she also creates and promotes webinars for businesses. Despite all she does, she doesn’t forget the fundamentals. And one of them is installing the right tool that promotes success. Yoast SEO plugin is one of those tools. And she recommends it.”
Jamie Turner is the founder and chief content officer of the 60 Second Marketer. He has helped renown companies like AT&T, CNN, Motorola, Cartoon Network, and The Coca-Cola Company grow their revenues with outside-the-box marketing techniques. Jamie is the co-author of “Go Mobile,” which was the #1 best-selling mobile marketing book on Amazon when it was first released.
“When it comes to both digital and offline marketing, Jamie Turner is the guy for renown brands. Jamie has vast knowledge and understanding of both. He uses new digital and offline marketing strategies to help his clients stay at the edge of their industries. Still, he recommends Yoast SEO Plugin for WordPress users. His company’s site is built with WordPress, and Yoast is one of the plugins he uses.”
The Best SEO Tools That Are Also Worth Checking Out (And The Experts Who Recommend Them)
As I noted earlier in this article, I reached out to hundreds of experts for this article. After sifting through lots of them, it was clear that SEMrush, Ahrefs, and Yoast SEO are the clear leaders.
But tens of SEO experts also recommend the below tools, and I add details about each one.
Screaming Frog: SEO Experts Who Recommend It
Alan Bleiweiss is a Forensic SEO audit consultant. He audits client sites from medium scale to world class enterprise. A popular speaker, author and blogger who is highly respected and has been doing SEO since January 1995.
“Alan provides comprehensive forensic SEO audits for clients who either already know they need serious help improving their organic search visibility, or aren’t sure and want to find out. He works directly with business owners, as well as with agency partners. Alan favorite SEO tool for performing forensic work on sites is Screaming Frog.”
Andy Drinkwater is a seasoned freelance SEO consultant who has been in the industry since 1999. He focuses on technical aspects of SEO such as auditing, penalty reversal, and link building. He’s also a great believer that a large part of SEO should be content-driven.
“Andy offers his technical freelance SEO consultancy services not only to clients in the UK but also Worldwide and across a broad range of niches, including PLC’s, eCommerce and ‘mega-sites’. Screaming Frog is really helpful in his process.”
Kristina Azarenko is a freelance SEO consultant based in Toronto, Canada. She has been in the industry for over 10 years.
“Kristina live and breathe digital marketing. One of her favorite things is digging into websites to find search engine optimization issues that should be solved. And she uses Screaming Frog a lot for that.”
Moz: SEO Experts Who Recommend It
Heather Lloyd-Martin has been teaching writers about SEO copywriting and content marketing for over 20+ years. When she first started her SEO copywriting career, Google didn’t exist, PPC wasn’t around and we were all on dial-up modems.
“Heather does SEO copywriting education and consultation. She loves helping clients unlock their search positions and boost their conversions. And she helps writers understand the art and science of SEO writing.”
Jason Falls has been helping brands connect with online audiences for 25 years. A thought leader in the social media and digital marketing space, Falls leads digital and social strategy for Cornett, a full-service advertising agency based in Lexington, Ky.
“Falls is most widely known as the man who founded Social Media Explorer, one of the most widely read social media marketing blogs in the world, and the co-author of two books, including the best-selling No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. Moz is the first tool in his mind for analyzing his clients’ sites.”
Serpstat: SEO Experts Who Recommend It
Oleg Salamaha started as an SEO specialist in an internet marketing agency before founding Serpstat. He initially created the tool for Netpeak, the biggest internet marketing agency in Eastern Europe before releasing it to the public for sale.
“Oleg is credited for creating the first major SEO tool for digital marketing agencies in Eastern Europe. He’s been working in the digital marketing space for many years before creating the tool. He highly recommends Serpstat because he believes it’s the ideal tool for SEOs.”
The Most Powerful Free SEO Tools ( A List Of Best Free SEO Softwares You Must Check Out )
Here I am going to introduce you to a list of free SEO tools. In this part, you will get to know about some effective free SEO softwares. Here are the categories-
1: Technical SEO Free Tools
Browseo: You can find out how much search engines sees your site with this tool. It highlights parts of your web pages that are relevant to SEO. This is a handy free tool for technical SEO.
Google Analytics: Google Analytics is a powerful technical SEO platform. No site can be properly monitored or measured without the help of Google Analytics.
Google Page speed Insights: Page speed is a key SEO factor. Google Page Speed Insights tells you if your page is lagging behind or up to the mark in terms of page speed.
XML Sitemap Validator: This is a free tool that helps you check your site map validation. A proper sitemap is critical to achieve your SEO goal and this SEO tool is very helpful.
Panguin Tool: Do you want to know if you have been hit by any of Google Penalties? This free SEO tool can help you to find out if you have been impacted by algorithm updates.
2: Keyword Research SEO Softwares
Answer The Public: This free keyword research tool combines Google Autosuggest scraping with a question scraper. You can track questions your targeted audience type in Google.
Google KeyWord Planner: The prince of all keyword analysis tool. Google Keyword Planer gives accurate data and SEO experts simply love this tool.
Keywords Everywhere: This is a brilliant Keyword analysis tool that gives pretty close result to Google Keyword Planner. It is free to use and it provides various data on keywords.
Google Trends: You can get some really effective keyword ideas from Google Trends. SEO experts use it to learn what their targeted customers are searching and the current trend.
Ubersuggest: This is a tool that helps you generate a lot keyword ideas. This keyword research tool can assist you to improve your contents and build marketing strategies.
3: Rank Tracking SEO Tools
Search Latte: this rank tracking tool shows search results for more than 150 international Googles. Just enter the keyword and select any international version of Google.
SEO Book Rank Checker: SEO Book offers this free tool to their own users. If you have an SEO Book account, you can use it for free. This tool is pretty effective to track rankings.
Traffic Travis: This free rank tracker allows you to perform a complete SEO health check for free. This handy SEO tool helps you to learn why your competitors are outranking you.
4: SEO Content Optimisation Tools
Metatags: This tool will help you see how your contents will display on Google Upfront. Hence, you can get an idea before you publish your content and make necessary changes.
lsigraph: This is another free SEO tool that helps you optimise contents with LSI keywords. This online SEO tool can find out LSI keywords which search engines love.
keys4up: LSI keywords in content can give a boost in ranking. This free content optimisation tool can help you to find related words around a particular keyword.
5: Backlink Analysis Tools For SEO
Bulk Metrics Checker: By the help of this bancklink analysis tool, you can see the PA and DA of a huge list of URL’s in one go. Just put the list in and hit on “Go Fetch”
SEO Gadget for Excel: This tool can help you to segment your data for backlink analysis. You can fetch data into an excel file from SEO tools like Moz and Majestic by this platform.
6: Video SEO Tools
Social Blade: Not an entirely Free SEO tool for Videos but it does provide some valuable help. You can spy on your youtube competitors by using this tool and get actionable insights.
7: Link Building Tools For SEO
Check My Links: If you are trying to do broken link building, this tool can help you. It has a Chrome extension which checks broken links on any web page.
Disavow.it: You can put all the spammy links which you want to disavow in one google ready file. It reduces some good amount of time for the entire process.
Marie Haynes’ Disavow Blacklist: Do you want to know if any of your link is helping or hurting your SEO? This tool can help you to track those links and take the appropriate action.
The above nine are the best SEO tools available today. Note that I listed these tools according to my positive view and approval of each.
And I should also note that Yoast SEO is a must-use if your website is powered by WordPress.
Here’s something I also want you to keep in mind:
The best tool won’t get you results if you don’t put in the work. You can’t expect an SEO tool to give you what you want because you pay to use it.
Some SEOs complain about not getting results from a tool, when in fact, they are the ones not targeting the right keywords presented by these tools and engaging in active link building.
It’s one thing to have the best SEO tool at your disposal. And it’s another thing to use the insights you get from an SEO tool.
Now, get to work.